Our Story
14 months. No workouts. One very sore shoulder.
They didn't stop caring. They just ran out of time. PureNest was their fix — and 12 friends wanted one too.
Why We Exist
Twenty minutes. Real products. No guilt.
Our Principles
What we stand for
Fits Your Life
Works in 20-minute windows. No gym, no overhauls — just small habits that add up.
Actually Works
Every product is tested by our team first. If it collects dust after week one, it doesn't ship.
Made for Canada
Built for cold months and limited windows. Shipped from Toronto, not relabelled from California.
Whole Family
Products for you, your partner, and your kids. The whole house benefits when you take care of yourself.
From a sore shoulder to your doorstep
Second kid arrived in 2021. No workouts for 14 months. One sore shoulder. Not laziness — zero margin. They started small: jump rope, foam roller, magnesium before bed. Twenty minutes a day. Three months later, both felt like different people.
They sent a kit to one friend. She told three people. Before they had a website, 200 parents were on the waitlist. Today we ship to every province — and the 20-minute rule hasn't changed.
The People
The team behind PureNest
Sarah & Mark Chen
Co-founders
Zero margin, two kids, one sore shoulder — that was 2022. PureNest was the solution they built for themselves first.
Jordan Reeves
Head of Fitness & Product
Certified coach, physiotherapist, father of three. Every fitness product passes through Jordan before it ships.
Dr. Mei Torres
Nutrition & Wellness Lead
Registered dietitian. Her rule: weak evidence means it doesn't go in a kit. No trend chasing.
Start with 20 minutes.
Resistance bands, jump rope, ab wheel. One order. 30-day guarantee.
Shop the 20-Minute Workout Kit →